Treating the album like a canvas, the final version boasted guest appearances by Chance the Rapper, Kid Cudi, Desiigner, Rihanna, The Weeknd, Ty Dolla Sign, Post Malone, Kendrick Lamar, Sia, Vic Mensa, Chris Brown and Young Thug, as well as productions by various A-listers including executive producers Rick Rubin and Noah Goldstein. West, who continued his tradition of cohesive, yet wildly entertaining projects. When all was said and done, the LP became the first album to debut atop the Billboard 200 solely through streaming and was yet another feather in the cap of Mr. Initially titling the album SWISH, and then Waves before settling on The Life of Pablo, Kanye gave various updates throughout the recording process while alluding to various artists and cultural tastemakers being involved in helping with the creation and curation of the project.
Released on Februthe album was synonymous with spectacle, as Yeezy pulled out all of the stops to build anticipation around it including playing it at his own Yeezy Season 3 fashion show at Madison Square Garden. And if you ask most rap fans, the madness that surrounds and defines Kanye West’s music, career, and overall lifestyle is a direct byproduct of his genius, which was captured throughout the process of liberating his seventh studio album, The Life of Pablo. There’s a thin line between genius and madness, yet, which side you stand on depends largely on who you’re talking to. The views expressed in this article are those of the author and do not necessarily reflect the official policy or position of any other agency, organization, employer or company.
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